Fashion is as old as man, and with each system and generation comes different trends and fashion. One of the cultures that are supposedly accustomed to the 21st century is sustainable fashion. You must have heard about sustainable fashion, and maybe a surface idea of what it’s about.
The origin of sustainable fashion started way back in the early 1990s. It came to rise with the modern ecological movement. This is also in coincidence with the United Nations Conference on Environment and Development in 1992. So in case you’re misinformed, sustainable fashion didn’t start in the 20s, the advert has been around for the longest time.
For a basic understanding of what sustainable fashion is all about. It refers to clothing that is designed, manufactured, produced, dispatched, and used in environmentally friendly ways. And according to Wikipedia; Sustainable fashion is an all-inclusive term describing products, processes, activities, and actors aiming to achieve a carbon-neutral fashion industry, built on equality, social justice, animal welfare, and ecological integrity.
Having understood what the concept stands for, it is important to emphasize the need for sustainable fashion, especially in the time and age we are in where there’s so much damage going on in the environment. The goal is to ensure that everyone goes out of their way in ensuring the safety of our environment and ozone layer inclusive. And to fully comprehend this, the question; Why sustainable fashion? The first answer to this is why not? If we want to ensure a safe environment, we need to be practical about it.
To further buttress, here are 5 major reasons why sustainable fashion should be a serious thing;
- Sustainable fashion enables a safer living condition.
Most clothing items are made from petroleum-based materials, and with the production of these comes the release of chemicals and carbon. And we all know how harmful these substances are not only to us but to other living things on earth.
As we advocate for healthy living, it should also be considered that you cannot be completely healthy when your environment is in jeopardy. And this is where sustainable fashion comes in, sustainable fashion, there’s a high reduction in gases emission. Which automatically generates a safer living environment.
- Sustainable Fashion teaches clothes management.
When you become aware of sustainable fashion, you are open to minimalist fashion, which brings you to keep items that are essential and multi-functional. Compare to the show of excessive display of clothes that you don’t remember you have, or you don’t even wear half of them. Embracing a sustainable fashion helps you become more conscious and aware.
You find yourself becoming a better manager when it comes to your style. You learn how to mix and match, and the overall effect and benefit of this is creating a safer environment.
- Sustainable fashion teaches you responsibility
Do you wonder what responsibility has got to do with sustainable fashion? We’ll look at it from this angle. If as a stylist, you become more conscious of the material you use, the process of production, and how it would even be consumed. As a fashion enthusiast, you consciously take your time to pick clothing items and clothing brands that are huge on eco-friendly materials.
You’ve picked up a role of being responsible for yourself, your environment, and even other people around you. And you in turn begin to influence other people about the importance of sustainable fashion. And you wonder how it teaches responsibility?
- Sustainable Fashion advocates for the preservation of natural resources.
With the rise of sustainable fashion, there’s a decrease in the level of toxic chemicals being released into the atmosphere. This leads to less damage to the ozone layer and the safety of more natural resources. When we embrace sustainable fashion, the more, asides from protecting ourselves and our environment.
It also extends to the natural reasons that are preserved. Resources like animals, trees, cotton, polyesters, and acrylics among others. When these resources are preserved, it also translates to the extension of the preservation of the earth.
- Sustainable Fashion supports better working conditions.
Believe it or not, modern-day slavery does exist. Minimum wages (if at all), endless working hours, unacceptable health & safety conditions, and the prohibition of worker’s unions are what reality for most garment workers in the fast fashion sector looks like.
A brand that advocates sustainable Fashion should be keen on providing humane working conditions, health care, and fair wages for their workers, which are typically above average. So, the answer is clear.
Becoming aware and being an active advocate for sustainable fashion is not just for your benefit, or the benefits of the environment. It also includes the benefits to other people and the role you play in making fashion more meaningful and substantial.
And as a brand, Azach has consciously prioritized sustainable fashion both in every piece we make and even in packaging style. Most of our jackets are made from upcycled items, and we ensure that our products are sustainable and reusable.
To catch a glimpse of some of our items, you can check out our store here Store
This is such a great read! Thank you Azach!