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Are you a trend chaser or trend setter?

4 reasons to ignore fashion trends and be comfortable in your style
A woman in a unique, personalized outfit, showcasing how embracing your own personal style is more important than following the latest fashion trends.

In the world of fashion, it can be tempting to constantly chase the latest trends. However, at Azach, we believe that true style comes from embracing your own unique aesthetic and not feeling beholden to what’s in at the moment. In this post, we’ll explore why it’s perfectly fine and even desirable to forge your own fashion path, rather than blindly following the crowd.

Periodic Trend Shift

To begin with, one of the biggest reasons to avoid getting caught up in trends is that they are inherently fleeting. What’s considered stylish today may be entirely passé just a few months from now. By anchoring your wardrobe to ever-changing trends, you risk ending up with a closet full of items that quickly become outdated and unwearable.

In contrast, developing a personal style that reflects your individual taste and preferences means your fashion choices will have lasting power. The clothes and accessories you love will remain relevant and wearable, no matter what the runways are showcasing. Read more on why personal style is more important than trends here 

Trends Are Not For Everyone 
Models of diverse body type showing a variety of style choices
Leah_Par

Another issue with trends is that they are often designed with a certain aesthetic in mind. The “it” items of the season may not actually flatter your  body type or blend with your existing wardrobe. Trying to force yourself into trends that don’t suit you can leave you feeling uncomfortable, frustrated and self-conscious.

By focusing on what makes you feel confident and beautiful, rather than blindly chasing what’s trendy, you’ll always look and feel your best. Your personal style will evolve naturally over time, not because you’re trying to keep up with the latest fads.

Trends Promote Overconsumption
Young woman diving into her very messy, unorganized closet searching for something.
Oakhill Dry Cleaner

The fast-paced nature of the fashion industry also contributes to a troubling culture of overconsumption. Trends are designed to become obsolete quickly, encouraging people to constantly buy new items to stay on-trend. This practice is not only bad for the environment, but can also be financially draining.

At Azach, we believe in taking a more sustainable and thoughtful approach to fashion. By repurposing and upcycling second-hand fabrics, we’re able to offer unique, high-quality pieces that will last. And by encouraging our customers to develop their own personal styles, we’re helping to break the cycle of mindless consumption driven by fleeting trends. Explore our repurposed fashion collection  to find unique and sustainable pieces that will last.

Trends Promote Unsustainable Manufacturing 

The fashion industry’s reliance on trends has fueled the rise of fast fashion. Lots of brands are focused on speed and low costs, with little regard for sustainability or worker well-being. As a result, they mass-produce cheap, low-quality clothes using sketchy materials and processes just to quickly replicate runway styles before they fade.

Photograph documenting poor working conditions in a fast fashion factory
Adam-Smith Institute

The environmental toll is huge, from the resource-intensive production to the mountains of non-recyclable waste. Meanwhile, the labor practices behind these fast fashion supply chains are flat-out exploitative, with outsourcing to countries with lax regulations leading to unsafe conditions and poverty wages. Read more here

At the end of the day, it’s the industry’s obsession with constant trends that’s driving all these unsustainable and exploitative practices. Breaking free of that cycle is key to building a more responsible fashion future.

In conclusion, the most important thing is to wear what makes you feel confident, comfortable, and like your best self. Fashion should be about self-expression and not about keeping up with the latest fads. By embracing your own unique style, you’ll not only look great, but you’ll also be doing your part to promote a more sustainable and thoughtful approach to fashion.

So, the next time you’re tempted to chase trends, remember that you don’t need to follow the crowd to look stylish.

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